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What is Private Label Clothing: A Simple Guide

03 Feb 2019 Editor Team
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What is private label clothing?

Private label clothing is a business concept in which retailers sell garments made by third party producers under their own brand. This enables firms to generate unique designs without having to manage manufacturing on their own.

Private Label Apparel Definition

Private label apparel is defined as clothing that is made by a supplier but branded and sold by a retailer. The retailer manages product features such as design, fabric and quality and the manufacturer oversees the production as well as distribution process. Praana, a leading clothing manufacturer in India offers premium private label clothing solutions customized to brand needs.

Benefits of Private Label Clothing

  • Brand Exclusivity- Develop a unique clothing line that sets your brand apart from others.
  • Increased profits - Reduce expenses and price appropriately.
  • Customization - Personalize designs, colors and fabrics to match your brand goals.
  • Faster Market Entry - Avoid production delays and launch sooner without production complications.
  • Customer Loyalty - It helps to develop a memorable brand that connects with your target audience.

Private label clothing is an excellent business concept for entrepreneurs, retailers and fashion/business startups who are looking to build a profitable clothing brand. Businesses that choose the proper private label manufacturer may bring their ideas to life through high quality garments and effective branding.

Do you want to launch your own private label brand?

Connect with Praana, one of the best clothing manufacturers and a leading T-shirt manufacturer in Tirupur today and make your ideas a reality.

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Navigating supply chain delays or Struggling with inconsistent product quality? Praana Textiles, one of India's top knitwear manufacturers, is here to solve it.


With years of industry expertise, Praana Textiles is a trusted knitwear manufacturer in India, delivering high-quality knitted garments to global markets. Our end-to-end production capabilities and experienced team make us a top choice among Tirupur garments and T-shirt manufacturers.


As one of the leading wholesale clothing suppliers in India, we act as a strategic partner for both small order clothing manufacturing and large-scale OEM garment production. Recognized among the most reliable garment & T-shirt manufacturers in India, we prioritize quality, sustainability and ethical practices. As a reputed name among apparel manufacturers & clothing manufacturers in Tirupur, we closely monitor each stage of production to ensure international standards are met consistently.


Why Choose Praana Textiles?

Transparent Pricing, Ultimate Price Guarantee, We compare our prices with hundreds of vendors in the market, ensuring you get the most competitive rates without compromising quality. We assure you-we cannot be beaten on price.